damonky.co.uk

When a brand is discussed often the first thoughts concern the logo, the colour scheme, or product packaging. In a world where almost every market is oversaturated with companies offering similar offerings how does your brand stand out from the crowd?

I am facinated by the power of language. Subtle changes to a sentence can completely change its meaning, even if unintentially. Recently, my pet hate is the word 'just'. When added to a sentence it can introduce conflict, disrepute and underappreieciation. A prime example is inter-department or manager to employee communication.